LUCCA HARHAJ

IS A GRAPHIC DESIGNER AND ART DIRECTOR BASED IN THE UK. HIS PRACTICE IS INSPIRED BY THE WORLD AROUND HIM ENDEAVOURING TO CREATE CULTURALLY RELEVANT AND IMPACTFUL WORK.
CLIENTS INCLUDE

NIKE
CROCS
ARSENAL FC
CONVERSE


NIKE MEMBER DAYS

NIKE MEMBER DAYS IS AN ANNUAL NIKE PROMOTION TO PROVIDE MEMBERS WITH A WEEK OF EXCLUSIVE PRODUCTS AND IN STORE EXPERIENCES.

THE ASK WAS TO ROLL OUT THE GLOBAL 2024 CAMPAIGN VISUAL IDENTITY ACROSS THE NIKE DIGITAL ECOSYSTEM. OUTPUTS INCLUDED NIKE APP, EMAIL AND DOTCOM EXECUTIONS.

2023

BLUE WIZARD HAT

BRANDING AND IDENTITY FOR ONLINE SNEAKER STORE.

2024

NIKE DIGITAL DESIGN RETAINER

MISC. BRIEFS COMPLETED AS PART OF THE NIKE DIGITAL DESIGN RETAINER AT STEREO CREATIVE DURING 2022-2025. 

OUTPUTS INCLUDED CHANNEL EXECUTIONS FOR ALL NIKE DIGITAL ECOSYSTEMS INCLUDING APP, EMAIL AND DOTCOM RANGING FROM CUSTOM GIFS, AV SEQUENCES AND WEBSITE MODULES.

LARGER BRIEFS INCLUDED CREATING AND SUPPORTING 
ON DIGITAL CAMPAIGN VC’S AND PRINTED MATERIALS FOR IN-STORE ACTIVATIONS AND PROMOTIONS.

2022-2025

AUDIO VISUAL ZINE [WIP]

AN ONGOING PASSION PROJECT EXPLORING THE VISUAL LANGUAGE OF EARLY 2000’S VIDEO GAME CULTURE. CURRENT OUTPUTS INCLUDE DIGITAL COLLAGE AND POSTERS BUT WILL BE A PRINTED MAGAZINE.

2023

NIKE MEMBER DAYS MANUAL

A SELF INITIATED PROJECT TO EXTEND THE LIFESPAN OF NIKE MEMBER DAYS PROMOTIONS. 

THE ZINE OUTLINES THE 4 DAYS OF NIKE MEMBER DAYS AND PROVIDES DEEP DIVES INTO HOW NIKE MEMBERS CAN GET INVOLVED. 

2024

GRAPHIC POSTER SKETCHES

GRAPHIC POSTER SKETCHES MADE TO VISUALLY COMMUNICATE CUSTOM Y2K RACING LOGOS AND IMAGERY.

2022

NIKE MEMBER PRODUCT WEEK

A SET OF CUSTOM GIFS CREATED TO PROMOTE A 
WEEK OF MEMBER PRODUCTS OFFERING LIMITED TIME OFFERS TO NIKE MEMBERS. 

THE ASK WAS TO CREATE A SYSTEM TO ELEVATE PRE EXISTING PRODUCT SHOTS USING THE CURRENT NIKE 
APP ECOSYSTEM.

2024

CUSTOM 3 COLOUR BEANIE

A CUSTOM BEANIE DESIGNED AND MADE IN RESPONSE TO THE ‘MADE BY STEREO’ MERCHANDISE BRIEF AT STEREO CREATIVE.

2023

COD4 GRAPHICS EXPLORATION

GRAPHICS MADE AS PART OF A PERSONAL PROJECT 
TO EXPLORE THE VISUAL THEMES OF INFLUENTIAL VIDEO GAMES, SPECIFICALLY CALL OF DUTY 4, 
MODERN WAREFARE. OUTPUTS INCLUDE POSTERS AND MERCH GRAPHICS.

2023
©MMXXI