IS A GRAPHIC DESIGNER AND ART DIRECTOR BASED IN THE UK. HIS PRACTICE IS INSPIRED BY THE WORLD AROUND HIM ENDEAVOURING TO CREATE CULTURALLY RELEVANT AND IMPACTFUL WORK.
NIKE MEMBER DAYS IS AN ANNUAL NIKE PROMOTION TO PROVIDE MEMBERS WITH A WEEK OF EXCLUSIVE PRODUCTS AND IN STORE EXPERIENCES.
THE ASK WAS TO ROLL OUT THE GLOBAL 2024 CAMPAIGN VISUAL IDENTITY ACROSS THE NIKE DIGITAL ECOSYSTEM. OUTPUTS INCLUDED NIKE APP, EMAIL AND DOTCOM EXECUTIONS.
2023
BLUE WIZARD HAT
BRANDING AND IDENTITY FOR ONLINE SNEAKER STORE.
2024
NIKE DIGITAL DESIGN RETAINER
MISC. BRIEFS COMPLETED AS PART OF THE NIKE DIGITAL DESIGN RETAINER AT STEREO CREATIVE DURING 2022-2025.
OUTPUTS INCLUDED CHANNEL EXECUTIONS FOR ALL NIKE DIGITAL ECOSYSTEMS INCLUDING APP, EMAIL AND DOTCOM RANGING FROM CUSTOM GIFS, AV SEQUENCES AND WEBSITE MODULES.
LARGER BRIEFS INCLUDED CREATING AND SUPPORTING ON DIGITAL CAMPAIGN VC’S AND PRINTED MATERIALS FOR IN-STORE ACTIVATIONS AND PROMOTIONS.
2022-2025
AUDIO VISUAL ZINE [WIP]
AN ONGOING PASSION PROJECT EXPLORING THE VISUAL LANGUAGE OF EARLY 2000’S VIDEO GAME CULTURE. CURRENT OUTPUTS INCLUDE DIGITAL COLLAGE AND POSTERS BUT WILL BE A PRINTED MAGAZINE.
2023
NIKE MEMBER DAYS MANUAL
A SELF INITIATED PROJECT TO EXTEND THE LIFESPAN OF NIKE MEMBER DAYS PROMOTIONS.
THE ZINE OUTLINES THE 4 DAYS OF NIKE MEMBER DAYS AND PROVIDES DEEP DIVES INTO HOW NIKE MEMBERS CAN GET INVOLVED.
2024
GRAPHIC POSTER SKETCHES
GRAPHIC POSTER SKETCHES MADE TO VISUALLY COMMUNICATE CUSTOM Y2K RACING LOGOS AND IMAGERY.
2022
NIKE MEMBER PRODUCT WEEK
A SET OF CUSTOM GIFS CREATED TO PROMOTE A
WEEK OF MEMBER PRODUCTS OFFERING LIMITED TIME OFFERS TO NIKE MEMBERS.
THE ASK WAS TO CREATE A SYSTEM TO ELEVATE PRE EXISTING PRODUCT SHOTS USING THE CURRENT NIKE APP ECOSYSTEM.
2024
CUSTOM 3 COLOUR BEANIE
A CUSTOM BEANIE DESIGNED AND MADE IN RESPONSE TO THE ‘MADE BY STEREO’ MERCHANDISE BRIEF AT STEREO CREATIVE.
2023
COD4 GRAPHICS EXPLORATION
GRAPHICS MADE AS PART OF A PERSONAL PROJECT
TO EXPLORE THE VISUAL THEMES OF INFLUENTIAL VIDEO GAMES, SPECIFICALLY CALL OF DUTY 4,
MODERN WAREFARE. OUTPUTS INCLUDE POSTERS AND MERCH GRAPHICS.