LUCCA HARHAJ

IS A GRAPHIC DESIGNER AND ART DIRECTOR BASED IN THE UK. HIS PRACTICE IS INSPIRED BY THE WORLD AROUND HIM ENDEAVOURING TO CREATE CULTURALLY RELEVANT AND IMPACTFUL WORK.
CLIENTS

NIKE
CROCS
ARSENAL FC
FIFA
© 2025

NIKE MEMBER DAYS

NIKE MEMBER DAYS IS AN ANNUAL NIKE PROMOTION TO PROVIDE MEMBERS WITH A WEEK OF EXCLUSIVE PRODUCTS AND IN-STORE EXPERIENCES. 
THE ASK WAS TO ROLL OUT THE GLOBAL 2024 CAMPAIGN VISUAL IDENTITY ACROSS THE NIKE DIGITAL ECOSYSTEM. OUTPUTS INCLUDED NIKE APP, EMAIL AND DOTCOM EXECUTIONS.

2023

NIKE MEMBER DAYS MANUAL

A SELF INITIATED PROJECT TO EXTEND THE LIFESPAN OF NIKE MEMBER DAYS PROMOTIONS. THE ZINE OUTLINES THE 4 DAYS OF NIKE MEMBER DAYS AND PROVIDES DEEP DIVES INTO HOW NIKE MEMBERS CAN GET INVOLVED. 

 

2024


BLUE WIZARD HAT

BRANDING AND IDENTITY FOR ONLINE SNEAKER STORE.

2024

CUSTOM 3 COLOUR BEANIE

2023

NIKE WIN DIFFERENT [WIP]

A SELF INITIATED PROJECT MADE TO SPOTLIGHT NIKE ATHLETES WHO HAVE PUSHED FOR SOCIAL CHANGE.

2023
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NIKE DIGITAL DESIGNER RETAINER

MISC. BRIEFS COMPLETED AS PART OF THE NIKE DIGITAL DESIGNER RETAINER AT STEREO CREATIVE DURING 2022-2025. OUTPUTS INCLUDED CHANNEL EXECUTIONS FOR ALL NIKE DIGITAL ECOSYSTEMS INCLUDING APP, EMAIL AND DOTCOM RANGING FROM CUSTOM GIFS, AV SEQUENCES AND WEBSITE MODULES.

2022-2025  
 

AUDIO VISUAL ZINE [WIP]



AN ONGOING PASSION PROJECT EXPLORING THE VISUAL LANGUAGE OF EARLY 2000’S VIDEO GAME CULTURE. CURRENT OUTPUTS INCLUDE DIGITAL COLLAGE AND POSTERS BUT WILL BE A PRINTED MAGAZINE.


2023

VIDEO GAME GRAPHICS EXPLORATION

GRAPHICS MADE AS PART OF A PERSONAL PROJECT TO EXPLORE THE VISUAL THEMES OF INFLUENTIAL VIDEO GAMES, SPECIFICALLY CALL OF DUTY 4.

2023

GRAPHIC POSTER SKETCHES

2022

NIKE MEMBER PRODUCT WEEK

A SET OF CUSTOM GIFS CREATED TO PROMOTE A WEEK OF MEMBER PRODUCTS OFFERING LIMITED TIME OFFERS TO NIKE MEMBERS. THE ASK WAS TO CREATE A SYSTEM TO ELEVATE PRE EXISTING PRODUCT SHOTS USING THE CURRENT NIKE APP ECOSYSTEM.


2024